22 Comments
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Marquita Herald's avatar

So many good points. Earlier this week I found myself slipping into a serious case of overwhelm. I have been multitasking like crazy to push several projects forward - tons of ideas, all the tools I need to get it done, darned if the need to rest and refuel doesn't keep getting in the way! Seriously, I finally had a good talk with myself (as an Introvert I do that a lot), took a step back and regrouped. Using a system and remembering, when I don't try to burn myself out, I really love what I do, makes all the difference. Thanks so much for the advice and inspiration.

Benjamin Antoine's avatar

Hey Marquita, thanks for sharing..those moments when you catch yourself and are able to regroup and go again are the best, they teach us so much

Phil Powis ❤️⚡️'s avatar

Love this, having system architecture in place makes things so easy to operate within successfully and actually get the things done that are meaningful.

Benjamin Antoine's avatar

Yes. It helps to reingforce the mission and keep you aligned when doubts arise

Fauz, Fifi and the AI Witness's avatar

Apparently a recursive loop

Adia Bali's avatar

The focus on building a system that outlives any algorithm feels so grounding. It shifts the conversation from chasing platforms to tending to the craft itself. That kind of durability is rare and really inspiring.

Benjamin Antoine's avatar

It’s the only thing that is a hundred percent without our control

Elli Gomann's avatar

Thanks for this article, Benjamin! You addressed a lot of the pain points I've been having since I finally got courageous enough to start publishing my thoughts on Substack and LinkedIn. Writing on platforms where you have absolutely no control over your reach is so frustrating. Your system sounds intuitively like a good way to preserve my sanity while still putting my thoughts out there.

Benjamin Antoine's avatar

I know what you mean. It can get very confusing with all the advice out there and so often it’s best to drown that out and really focus on your own identity, voice and mission

DaLeesa Flick's avatar

This is the guidance I needed. I'm not new to writing, but I am new to sharing. Thank you! Thank you! Thank you!

WendyBook's avatar

Drinking up all your words, Benjamin! I wonder what you do when you have five unfinished projects, each calling out to you like a neglected child. I've tried working here and there sporadically and making no progress on any of them. The news doesn't help (I'm in Washington, D.C., aka Crazytown USA.) I hope you can address this --those of us with adult-onset ADD will thank you!

Benjamin Antoine's avatar

I have found that I can’t work on multiple projects at the same time. I have to separate them out. I spent the last few weeks focused on my YouTube channel and now I am returning my energy to substack…doing both at the same time is counter productive for me

Martine 💛's avatar

Beautifully explained, I could see myself in the way you felt previously

Benjamin Antoine's avatar

Thanks Martine. Hope you’re doing well

Martine 💛's avatar

thank you Benjamin, I am doing well :)

The Creative Life's avatar

Dear Benjamin, so thankful for your support — thank you for being a beacon. See you along the way soon! Jim

Benjamin Antoine's avatar

Hey Jim. Likewise, I always look forward to your posts, love the photos and the mood you set

Dana Dina's avatar

Thank you, Benjamin.

This line resonated immediately: “When performance becomes the compass, your voice becomes reactive…”

Noticing this feels like an important first step – before anything sustainable can be built.

Benjamin Antoine's avatar

Thanks Dana. It happens to the best of us which is why reflection and regrouping are necessary regardless of which stage you’re at

Barry J McDonald's avatar

It’s easy to take an algorithm change as a personal failing, but the problem (as you've pointed out) isn't you; it's the chaotic dance of algorithms. We stupidly allow a fickle algorithm to dictate our worth? - It’s not about chasing trends or metrics; it’s about establishing a foundation that allows our voice to shine, no matter how many times the wind shifts.

Dr. Rana's avatar

Thank you for a great article. The "volatility" of the algorithm feels like the intermittent reinforcement of a slot machine – you can get some feedback, and get excited, motivated, and then …. nothing.

I’m curious, what do you think can be done about the structure? Every new platform tries to be different (Substack included), but then turns into the existing ones, because those systems work!

It is hard sometimes to plan party after party and have no one show up. The structure you provide is really helpful. Any advice on the “Feedback” layer – how do you get it when posts and ideas go into the abyss?

…I think what I’m saying is that this article needs a follow up! 😊

Shay Walker's avatar

Thank you for this article! I found places where I am naturally doing some of your points and places where I can put a bit more attention and intention.