Your framing of short form as a worldview engine really resonates with my own vision. It’s not about chasing attention, but shaping a future through coherence.
This was a really great read. I’m pretty comfortable with short form (I struggle with longer form because I have the attention span of a hamster) but love how you highlight the value.
Joseph Campbell once said that his yoga was simply underlining sentences. Think that somewhat sums up the entire point here. "Make your sentences worth underlining."
Interesting point. On a side note I tried reading the heroes journey and found it incredibly difficult to get through. I know a lot of people quote it but man that was not written for mass consumption
Definitely not. _The Power of Myth," a series of videos with Bill Moyers, and the companion book, are much easier to digest. Happily, PBS runs the series regularly; it's one of their best fundraiser series. He's really not that difficult once you get past orthodoxy and take him where he is. He's not an advocate for anything or an evangelist. He's more interested in religious myth as an idea. But if someone tries to get to a personal fairh rather than an academic topic, there's just no there there. 😵💫
I was never the biggest fan of short-form content, usually casting it off as shallow. More noise in a world full of it ... yet, when I think about reading books, it’s usually a single line or paragraph that makes me stop. The kind I re-read and jot down. This post reframes that well. Anyone can ramble for 2,000 words, but distilling meaning into 200 characters takes clarity. And clarity demands structure, which in turn demands vision. Both have a role.
"short form is the catalyst for worldview construction, resonance and connection, which then leads to growth." - profound observation. 🔥🙌. Fantastic read!
Fantastic piece Benjamin, I especially love the part about building your own lexicon - it’s given me an idea for a visual reminder that will keep me focused 🙂 thanks for sharing 💖
You hit it head on Benjamin! My entire marketing, media and campaign philosophy is starting from the top with long-form and expanding on it through smaller-form. This process have worked wonders and have completely changed the way I approach every new project. Thank-you for such a wonderful read!
I appreciate this information. You definitely 'trained' and 'shaped' me - when I saw this post I knew it would contain information I could trust and implement because I have been reading your Notes & posts for awhile. I tried following your message of consistent posting and it did increase the flow of readers and exposure, but I quickly lost interest because I felt I was just posting to post. I should have known I needed more of a concrete purpose. When I read, "You begin to see each Note not as an isolated throwaway, but as a strategic tile in the mosaic of your body of work”, things started to click. Ready to try again with intent. Thanks so much for sharing your thoughts on short form❣️
One of the best articles I read about short-form content.
Thank you Sir.
Thanks Matt I’ve done a bit of a U turn on it. Took me a while to come around
Your evolution and admittance adds even further credibility. Absolutely brilliant Ben. Sincere thanks for this game changing perspective.
Your framing of short form as a worldview engine really resonates with my own vision. It’s not about chasing attention, but shaping a future through coherence.
That’s exactly it. Shaping future coherence. Well put
This is great. Short form forces you to condense, to trim away the fat, to get to the core of things.
This was a really great read. I’m pretty comfortable with short form (I struggle with longer form because I have the attention span of a hamster) but love how you highlight the value.
Thanks Liam. I’m the opposite which is why it took me so long to undestand this
In my journal I used to highlight and keep the sentences that make to me most sense in separate pages.
Something like the best off.
I think you are right.
When at times I'm just expressing views get close to none.
When it is about something that I know it can help views are increasing.
Delving keeping into what you know and are curious about is the right path to follow
You are in the right path.
Joseph Campbell once said that his yoga was simply underlining sentences. Think that somewhat sums up the entire point here. "Make your sentences worth underlining."
Interesting point. On a side note I tried reading the heroes journey and found it incredibly difficult to get through. I know a lot of people quote it but man that was not written for mass consumption
Definitely not. _The Power of Myth," a series of videos with Bill Moyers, and the companion book, are much easier to digest. Happily, PBS runs the series regularly; it's one of their best fundraiser series. He's really not that difficult once you get past orthodoxy and take him where he is. He's not an advocate for anything or an evangelist. He's more interested in religious myth as an idea. But if someone tries to get to a personal fairh rather than an academic topic, there's just no there there. 😵💫
Thank you for helping me rethink the way I approach my writing.
Historically I always saw notes as a brain dump where my posts are impactful thought through and....longer.
This is the literal sign for me to change me.
Predictability kills motivation. Suspense fuels it.
I was never the biggest fan of short-form content, usually casting it off as shallow. More noise in a world full of it ... yet, when I think about reading books, it’s usually a single line or paragraph that makes me stop. The kind I re-read and jot down. This post reframes that well. Anyone can ramble for 2,000 words, but distilling meaning into 200 characters takes clarity. And clarity demands structure, which in turn demands vision. Both have a role.
Absolutely. And it is really not easy to distil meaning and cut out context all while keeping the original thought in place
"short form is the catalyst for worldview construction, resonance and connection, which then leads to growth." - profound observation. 🔥🙌. Fantastic read!
Thank you Tom. I really appreciate that
Outstanding! It does make a lot of sense and is of incredible value. I recognized my own mistakes here immediately.
Fantastic piece Benjamin, I especially love the part about building your own lexicon - it’s given me an idea for a visual reminder that will keep me focused 🙂 thanks for sharing 💖
Helpful. Thanks.
Very insightful. Thank you.
You hit it head on Benjamin! My entire marketing, media and campaign philosophy is starting from the top with long-form and expanding on it through smaller-form. This process have worked wonders and have completely changed the way I approach every new project. Thank-you for such a wonderful read!
Perfect. Short form is not the enemy…I actually used to think it was
Thank you, Ben. I really needed to read this. And I did share!
Thanks a lot Olivia. I truely believe it is worth spending some time working on short form
I agree! And I needed to hear this, thank you.🙏
I appreciate this information. You definitely 'trained' and 'shaped' me - when I saw this post I knew it would contain information I could trust and implement because I have been reading your Notes & posts for awhile. I tried following your message of consistent posting and it did increase the flow of readers and exposure, but I quickly lost interest because I felt I was just posting to post. I should have known I needed more of a concrete purpose. When I read, "You begin to see each Note not as an isolated throwaway, but as a strategic tile in the mosaic of your body of work”, things started to click. Ready to try again with intent. Thanks so much for sharing your thoughts on short form❣️
Yes…I have found if I view my writing as the tool to develop my own philosophy, worldview and strategy this makes it much more meaningful