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Craig Sefa's avatar

Very encouraging. It does feel impossible to keep up with so many seemingly full time writer here, but I'm constantly reminding myself of why I need to write for my own soul and keep a pace that is sustainable for me.

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Benjamin Antoine's avatar

Just remember that no one just started as a full time writer. Everyone starts out part time just trying things

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Wyatt Brocato's avatar

The thing people miss about newsletters - small, engaged audiences generate more impact than large, passive ones.

Better to have 100 readers who act than 10,000 who scroll.

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Rob's avatar

This is something I've been thinking about lately and it's a reassuring affirmation I'm not "doing it wrong". Most of the growth tips here are from, or for, full time writers. But I'm already working a full time job and trying to squeeze not only Substack writing, but Substack growth and networking, it can be come overwhelming real quick.

I've since given myself permission to decrease the number of Notes I post, especially on weekends. Otherwise, the common advice of "3+ notes a day, everyday, don't miss a day", becomes such a drag on my motivation. This way, I can sustain my energy and enthusiasm for long form post writing, which is what most of us join this platform for in the first place, right?

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Benjamin Antoine's avatar

Absolutely. What most people fail to understand is that the moment it becomes “work” an “effort” or you need discipline to “get it done” is the moment you just set the burn out timer. If it’s not enjoyable you won’t keep doing it so that is what I am optimising for who cares if it means I grow slower

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Kevin Kermes's avatar

Fantastic read.

What comes up for me is the reason I read so many coming here (myself included): a desire for connection not being found on other social media.

The cautionary tale I take from your post is to remain self-aware, less you wind up in the exact same place.

When in doubt, use agency as your compass.

Loved what you shared.

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Benjamin Antoine's avatar

Thanks Kevin. You hit the nail on the head. People are fleeing social media because it’s too loud, or fake or superficial…but I believe that the users (i.e us) can play a pivotal role in the development of platforms. If we don’t use certain features they will get discontinued so yes self awareness is extremely important

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Yasmin Chopin's avatar

Another well written, concise and clear, post Benjamin. Your points are spot on in my view.

I think we need to keep things real and focus on producing quality posts. All the other stuff is embroidery. Some of it I don't use, like Chat and Lives, but I do like Notes. Your idea on how to check our response to Notes is perfect - if it's not making us happy, don't do it.

I've recently started a collaboration with six other Substackers around the world called 'Lay it on the Line', and we are rolling on the clouds right now. So far, it's been a very productive writing experience. We aim to produce one post a month together through 2025!

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Benjamin Antoine's avatar

Wow that sounds amazing. Collaborations are what Substack and creativity in gereral is all about. Sounds like you’re on a really good path

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Yasmin Chopin's avatar

Here's our first piece: https://yasminchopin.substack.com/p/art-ecology-philosophy-place-writing- published yesterday on my 'stack. So pleased with it!

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Michael D. Main | “Firethorn”'s avatar

Excellent article. I concur completely with your points for consideration and action.

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Benjamin Antoine's avatar

Thanks for reading Michael.

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The Invisible Caretaker's avatar

It’s all a lot to take in being new. 🆕 I just want to write, then I read posts like this were your subscribers aren’t real, there just pushed to you without realizing it. You don’t need a niche, you don’t need to post everyday. Everyone is trying to sell their spots. I feel confused.

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Benjamin Antoine's avatar

Feeling confused is a natural part of being new. I would say try to just sit with it and give it time. After a while you will start to sense what makes you feel good what doesn’t and in which direction you ultimately want to go in

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Helen Quail's avatar

I appreciate lots of clarity and practical tips here coming from a deeper place than the typical “build your subscribers” cycle. I’ve saved this and will definitely experiment and explore . Thanks

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Des Kennedy's avatar

Thank you Benjamin. I am new to Substack and just feeling my way. Your advice and guidance makes a lot of sense.

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Benjamin Antoine's avatar

Welcome Des. Good to have you here. I always say that the first 6 months are for you, not your readers so have fun and enjoy it 😀

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Pio Vivo's avatar

Very generous piece of writing!

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Nicky Doyle's avatar

I loved this post so much that I saved it. Thank you! ☺️

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Benjamin Antoine's avatar

So glad to hear it was a help

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Lisa A Harrison's avatar

I love this idea of staying true to the writing part of Substack. It can feel very social media, and as such certainly does come with that addictiveness. Thanks for the honesty of this post.

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Matthew Buccelli's avatar

Love what you said about hustle culture infecting creativity. I suspect I’m not the only one nodding my head feeling less alone.

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Allison Blackwell's avatar

Beautifully written. As someone who is used to pushing hard at a 9-5 and 'achieving,' it's hard to accept that growth here will just take consistency and time. Being myself, not getting swept away in scrolling, showing up with resonance and authenticity...yes. I'm here because of my 'why,' and if I can stay focused on that, I can stay really hopeful and excited for the days when people find my work and connect with it. Thanks for sharing your perspective.

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Jamil Yousafzay's avatar

As a beginner writer, here on Substack, this was the detailed and insightful read I was looking for. Thanks man, someone finally wrote it.

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Benjamin Antoine's avatar

So glad it was of help. 😀

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Tom Basu's avatar

This is great. Really insightful, and it shows that you’ve finally found a lot of clarity after having been through many ups and downs on this platform.

P.s. it's not just useful but very well written ;)

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Benjamin Antoine's avatar

Yes. Everyone has to experiment and find their own way…inspiration from others helps but it’ no replacement for doing the work

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Tom Basu's avatar

100%. I hope that substack trends in this direction. Where people don’t post just for the sake of growth, but post because it’s first and foremost meaningful to them.

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